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Do unto others |
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In the congested media landscape of today the most precious thing you can give someone is your sympathetic attention. That implies something more than information gathering.
As the old saying goes, information is not the same as knowledge and knowledge is not the same as understanding. Boot up your internet connection and there are millions of people and organisations vying for your attention through emails. Read your industry trade journal and there is a plethora of people wanting you to read about them. Telephone marketing calls whether selling products or services make up a significant minority of the ones we receive. No human being is capable of responding with equal enthusiasm to all these demands on his time. When next you receive a call or an email, remember that person is doing what we do, earning a living through selling a service or product. Take the time to listen to or read the message if you can. There may well be something in what they say or the way it's worded that you can learn from. If you sign up to the thought that 'what goes around comes around,' as I do, there may be a deeper reason why you should be more sympathetic to others too.
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