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Don't talk about recruitment with your clients |
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Clients spend a small amount of their time actually recruiting and a much larger part of their time on other aspects of their business. In these troubled times they are taking more phone calls from recruiters than ever before, all enquiring about potential vacancies. Do you think they might be getting fed up by now?
When the client does have a vacancy they need help with they, will call a recruiter and one that they trust. So what do clients look for in a recruiter? Well industry knowledge and competitor knowledge are high up there on any list. So, put simply, in the dealings you have with them leading up to a vacancy, you need to prove your worth as an industry expert. That means talking about the market and their competitors with them, keeping them up to date or, at very least, showing them that you are up to date. So when calling them up, give them information that will help them and things they will be impressed with, thus nudging you a few places up the rankings of potential preferred recruiters each time. You will get what you want when you help them get what they want – and everyone wants market information.
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