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Training Courses

CANDIDATE INTERVIEW & SCREENING TECHNIQUES (one day) - New!
Learn how to screen potential candidates from a long list & then interview both face to face and over the telephone. Significantly improve your candidate to placement ratio!
Mar 1st - London
Mar 9th - Manchester
Apr 4th - Birmingham
Apr 18th - London

Link

MARKETING, BRAND BUILDING & PROMOTING YOUR RECRUITMENT SERVICES (one day) – New!
Mar 19th - Birmingham
Mar 27th - London
Apr 16th - Manchester

Link


SUCCESSFUL HEAD-HUNTING (one day)
Europe's No 1 course on executive search.
Mar 6th - London
Mar 12th - Bristol
Mar 20th - Manchester
Apr 13th - London
Apr 20th - Leicester

Link


RESEARCH TECHNIQUES & METHODOLOGY FOR RECRUITERS (half day)
"It's not the client who pays your fee. He only writes the cheque. It's the candidate who pays your fee"
Feb 21st - Manchester
Feb 23rd - London
Mar 16th - Birmingham
Mar 28th - London
Apr 19th - Manchester
Apr 27th - London

Running time 9:30am - 1:00pm.
Link


MAXIMISING THE USE OF SOCIAL MEDIA & ONLINE NETWORKING (one day)
Build a candidate & client base using social media learning best practice for LinkedIn, Twitter and a variety of other outlets.
Feb 29th - London
Mar 2nd - Manchester
Apr 12th - London
Apr 25th - Birmingham

Link


SELLING EXECUTIVE SEARCH & WINNING RETAINED AND EXCLUSIVE ASSIGNMENTS (half day).
Being able to headhunt is one thing - knowing how to sell it to the client is quite another.
Feb 21st - Manchester
Feb 23rd - London
Mar 16th - Birmingham
Mar 28th - London
Apr 19th - Manchester
Apr 27th - London

Running time 2:00 - 5:30pm.
Link


TWO DAY INTRODUCTION TO RECRUITMENT (two days)
'Induction for new recruits'. Get your new hires off to a confident winning start
Feb 28/29th - Manchester
Mar 7/8th - London
Mar 29/30th - Manchester
Apr 11/12th - London
Apr 16/17th - Birmingham
Apr 24/25th - Manchester

Link


BUSINESS DEVELOPMENT & ACCOUNT MANAGEMENT SKILLS (one day)
"Maximising on existing relationships & How to open up new profitable accounts"
Feb 24th - London
Mar 13th - Bristol
Mar 14th - Manchester
Mar 22nd - London
Apr 3rd - Birmingham
Apr 19th - London
Link


INTRODUCTION TO MANAGEMENT (one day)
Getting the best from your team while still running a desk
Feb 22nd - London
Apr 24th - London


Link


RECRUITING IN A TOUGH MARKET 2012 (half day)
“Maximise every opportunity to make a real difference to your desk”
Feb 28th - Birmingham
Mar 15th - London
Mar 21st - Manchester


Link


MARKETING, BRAND BUILDING & PROMOTING YOUR RECRUITMENT SERVICES (one day)
MARKETING, BRAND BUILDING & PROMOTING YOUR RECRUITMENT SERVICES
Straightforward ways to win and retain more recruitment business in 4 hours a week on a limited budget 


Overview
Finding the time to create an ongoing marketing strategy can be a challenge. This is a 1 day seminar for busy people with a responsibility for winning new business, marketing and promotional activities.  It shows how for less than 4 hours a week you can keep control of your ongoing marketing to help achieve short & long term growth within your recruitment company. It includes how to use social media and online marketing as well as more conventional marketing activities – from PR to direct mail - and how to create a powerful ongoing marketing campaign for your recruitment business.

Course content
The day covers the 4 marketing areas that generate the best results for recruitment companies. You’ll learn how understanding these 4 areas can help you win, maintain and expand your client base.

Generating enquiries from clients & candidates. How can you make the phone ring, e-mails arrive and get people to walk through the door?  This session tells you how and includes the following topics:
  • Creating press releases
  • Raising awareness through article pitches
  • Being seen as an expert
  • Creating a USP
  • Search engine marketing
  • Niche marketing
  • Better brochures

 

Converting interest into business.  It’s great when enquiries regularly arrive - but it’s only when that enquiry turns into business that your company really benefits!  This session covers ways to turn passing enquiries into firm orders and includes: 

  • Creating case studies
  • Systems for gathering testimonials
  • Branding
  • Using PR (from the first section) to build trust

Writing great job adverts.  Every recruitment company needs to know how to craft advertising that delivers results.  This session takes you through what works, what to avoid and why this skill is so important. 
  • Headlines
  • How to write persuasive copy
  • Design guidelines
  • General do’s / don’ts
  • Prompting action    

 

Keeping and looking after clients for the long term.  The easiest person to sell to is somebody who has already bought from you.  In fact every successful company is only a success because they know how to look after their clients. This session looks into how to build up relationships, how to stay in touch and how to win new business from your existing client base and covers:

  • Loyalty programmes
  • Utilising feedback
  • Newsletters
  • Up-selling / cross-selling
  • Referral systems

 

Who should attend

It’s suitable for owners of recruitment companies, anybody working in the industry with a responsibility for promoting and marketing aspects of their recruitment business.

The seminar is interactive and will be focused on getting real life results.  This is not a dry academic seminar but an interactive day where real life examples are discussed and ideas traded between those attending.  Just think – any one of the hundreds of ideas discussed could be THE idea that improves the fortunes of your business!

The event comes with a 100% money back guarantee if you cannot see how these ideas can be applied to your recruitment business.

The Trainer
Alastair Campbell has worked in the advertising and marketing industry for almost 25 years and is the author of ‘The Marketing Launchpad.’  He has worked with and run seminars for over a hundred recruitment companies across the UK and has also spoken at business seminars at the NEC and Earls Court.  For more information visit Meet The Team

Open Course Dates
Mar 21st - Birmingham
Mar 27th - London
Apr 16th - Manchester

Investment £299+VAT
'Bring A Friend' £259+VAT



In order to optimise your learning experience, this course is purposely run with small delegate numbers and is capped at 12. Book now to avoid disappointment!

How do I book?
Please complete the booking form and email, post or fax number +44 (0)1529 309801. If you have any further questions, please do not hesitate to call 0800 0749289 / +44 (0)1529 410586.

Call us for an in-house quotation.

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