Generating good PR exposure and marketing your company well in a highly competitive environment has never been easy. It is also becoming more and more important - and challenging - as the internet continues to offer  more options than traditional print media for your potential readers’ attention. Clearly it is about getting the mix right. PR and marketing for recruiters is a niche in itself.

While in years gone by, publishing an article in the press was considered to be what PR was all about, in today’s digital age, having an online article that people are sharing and discussing is becoming so much more valuable and, crucially, measurable. But where do you start? Newsletters, Blogs, Facebook, Twitter, Diggitt, LinkedIn, Xing, perhaps Google videos ?.... the list goes on.   Ultimately, all your efforts will be measured by the number of candidates and clients communicating with you and the increase of visitors to your website.

It makes sense that, if you were to seek help and advice for your PR and marketing efforts, you would be better served by an organisation that understands recruitment as well as marketing – which is where we come in… By marrying our own recruitment industry expertise, in-house marketing knowledge and experience with people who understand the dynamics and technology of the internet, we believe you have a team available via Recruitment Matters International that can make a real difference to your results. If you are serious about using PR and marketing cost effectively, then we would be delighted to discuss how we could help you with:

Email Campaigns                             Web 2.0
Newsletter Design                                 SEM (Search Engine Marketing)
Newsletter Content                              Blogs,YouTube,Videos
Database maintenance                         Content Management Systems
Track specific results                             RSS feeds
List building                                            Social Networking, including:
Segmentation                                        LinkedIn  
Corrective action                                   Twitter  

Search Engine Optimisation
On page:                                             Off page:
Tags                                                      Link building        
Meta Description                                   Article submission
HTML                                                     Press releases
Meta Keywords                                     Directory & SE submissions

Web Design                                       Web analytics
Aesthetics                                             Tracking visitors
Content                                                 Visitor interests  
Call to action                                         Identify key regions
Readability                                            Duration of visit
Usability                                                Page views
Credibility                                              Measure ROI      
Brand image                                          Corrective action

For more information, email ken@recruitmentmatters.com, call 0800 0749289 or, from overseas, +44 (0)1529 410375. Before you sign up to another paid for job board or pay per click campaign at least call us first - We’d love to hear from you and save you money!

As you may expect we  also run a one day open  training course on marketing your business.

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